Domo Pricing Demystified: Everything You Need To Check Before Investing

So, you’re a Product Manager, CTO, or SaaS Founder, thinking about Domo as your next BI solution. 

You want a clear view of the costs and, most importantly, whether it’s worth the investment.

But here’s the challenge: Domo doesn’t openly list its pricing, meaning you’re left with numerous questions about the true cost.

So how do you gauge its true cost and value without having access to Domo’s pricing?

Worry not; I’ve done all the hard work and pulled insights from multiple sources to bring you a complete breakdown of Domo’s pricing model.

In this blog, I’ll:

• Walk you through Domo’s pricing options based on my in-depth research

• Analyze whether Domo is worth the investment by examining key factors

• Offer insights from existing users on the platform’s strengths and limitations

• Finally, introduce an alternative BI tool, giving you more options to consider for your analytics goals

By the end of this blog, you will have a clearer understanding of Domo’s pricing structure and whether it’s the right choice for your business goals. 

Let’s dive in.

Domo Pricing Breakdown

So, I looked into Domo’s pricing structure on their website, and here’s what I found.

The first thing I noticed is that like many BI tools, Domo’s pricing is not “transparent”. You’ll have to contact sales to get a quote.

However, I also noticed that unlike most BI tools, Domo uses a credit-based model rather than a flat fee.

This simply means that you pay based on the specific features and data that you use.

Domo offers 4 major pricing packages. They Include:

1. A Free Trial

2. Standard Plan

3. Enterprise Plan

4. Business Critical Plan

Here’s a detailed breakdown:

1. Free Trial - 30 Days

Designed for organizations seeking to evaluate Domo's capabilities before committing to a paid plan

Features:

• Full access to Domo's platform

• Unlimited number of users

• Self-serve education resources

• 30 days of onboarding support

• One free training session

2. Standard Plan - Contact Sales for Pricing

Designed for teams with lower data volumes needing access to core analytics.

Includes:

• Unlimited users with full platform access.

• Basic data integration and analytics capabilities.

• Standard tier 1 support.

• Shared account team for guidance.

• Optional add-ons available for expanded features.

3. Enterprise Plan - Contact Sales for Pricing

Ideal for mid-sized organizations with larger data volumes and more complex needs.

Features include:

• Unlimited users with access to core features and volume discounts.

• Dedicated account team for personalized support.

• Advanced support packages to handle increased data requirements.

• Enhanced features like data governance and increased scalability.

4. Business Critical Plan - Contact Sales for Pricing

Suited for large enterprises requiring high security and scalability.

Key offerings:

• Unlimited users and extensive support options.

• Enhanced security with AWS private link and HIPAA compliance.

• Additional volume discounts tailored to high data usage.

• Priority support and dedicated account management.

In some cases, Domo provides add-ons such as professional services, engineering support, and training. These can be added based on specific business needs for a tailored experience.

All these features attract additional costs

So on estimate, what can you expect to pay for Domo’s services?

According to my research, here’s an overview of what to expect based on common business needs

• Small Businesses: $20,000 - $30,000 per year.

• Mid-Sized Companies: $75,000 - $85,000 annually.

• Enterprise-Level Organizations: $50,000 - $100,000+, depending on data volume and customization.

This is just an estimation.

Since Domo’s pricing varies per organization, you’ll need to contact Domo sales directly for a custom quote.

Is Domo Worth It? 3 Things to Check Before Investing

To answer that question, I’ll discuss:

• Domo’s key features,

• The pros and cons of using Domo according to users,

• And three key things you should look out for 

First, what are the key features of Domo?

Key Features Of Domo

Domo offers powerful tools that help make data useful for every part of your business. 

Here’s a quick look at what Domo can do:

1. Business Intelligence & Analytics
Domo lets you turn data into insights with easy-to-use dashboards and charts. Teams can explore data on their own to make fast, informed decisions.

2. Real-Time Reporting
Automated reporting keeps everyone up-to-date with the latest data. Alerts notify your team when key changes happen, so they’re always in the loop.

3. Data Integration
Domo connects with over 1,000 apps and systems, bringing all your data into one place. This means less time managing data and more time using it.

4. Domo.AI for Predictive Analytics
With AI and machine learning, Domo helps you predict trends and outcomes. You can ask questions in plain language to find answers quickly.

5. Embedded Analytics
Share data with customers and partners securely using Domo’s embedded analytics. This feature lets you place data insights directly into your own website or platform.

6. Security & Governance
Domo offers strong security features like single sign-on (SSO) and multi-factor authentication to protect your data. You control who can view and use data, ensuring security across the board.

Clearly, these features make Domo a solid choice for any team that needs quick, accurate data insights to make informed decisions.

So, what do people who use Domo have to say about the tool?

Pros And Cons Of Using Domo

Here’s all the pros and cons of using Domo based on user reviews found on g2 and reddit.

Pros

• Ease of Use: Domo’s intuitive interface helps non-technical users explore data easily without extensive training.

• Strong Integrations: It connects to various data sources, making it easy to pull data from multiple systems for unified insights.

• Self-Service BI: Domo empowers business users to create their own reports, reducing dependency on IT.

• Mobile Access: The mobile app gives users access to real-time data on the go, useful for executives and field teams.

Cons

• Pricing Uncertainty: Many users mention Domo’s pricing is unclear at the outset, requiring calls with sales to get a quote, which they find frustrating and untransparent.

• Perceived High Cost: Some users, especially smaller teams, feel the platform is overpriced for the value it provides, particularly given comparable tools on the market.

• Mixed Support Experiences: Users note delays with customer service, stating that support is sometimes slow to respond, particularly with complex issues that impact data flows and dashboards.

• Lack of Clear Onboarding: While Domo offers a range of resources, some users feel that initial onboarding doesn’t thoroughly cover the more technical or advanced features. This makes it harder to get started independently.

So, is Domo really worth it?

If you’re looking for a BI tool that combines powerful data integrations, user-friendly dashboards, and mobile accessibility, Domo could be a good fit. 

However, if you’re mindful of budget or require flexibility in customizations, Domo’s high cost and subscription structure might be a challenge. 

Some users find its support services slow, and the credit-based pricing can feel unclear, especially for small teams.

If you’re still unsure whether Domo aligns with your team’s needs and budget, I can guide you through some alternatives.

Let’s look at what else might be a better fit for your goals.

Upsolve AI: Best Domo Alternative For Business Intelligence

If you're looking for an easy way to embed analytics or build accessible dashboards for external users, Upsolve AI is a solid alternative to Domo.

With Upsolve AI, you can quickly embed AI-powered dashboards into your product, allowing your customers to explore data and gain insights with minimal setup. 

This setup lets you focus on enhancing your product, while Upsolve handles the analytics side.

Key Features Of Using Upsolve AI

Upsolve AI offers several key features to enhance your product's analytics capabilities.

They include:

• Effortless Visualization: You can create embedded analytics dashboards using a point-and-click interface, simplifying the visualization process.

• Guided Action: Upsolve enables end-users to explore data and receive AI-driven recommendations, facilitating informed decision-making.
  
  
  

• Self-Serve Customizability: They allow users to customize their dashboards to meet specific needs without relying on your development team.
  
  
  

• Seamless Integration: You can connect effortlessly with popular databases and data warehouses, ensuring smooth data flow.
  
  
  

• One-Click Deployment: Deploy new dashboards or upgrade existing ones with a single click, integrating them seamlessly into your application.

These features collectively empower your customers to gain valuable insights from their data, enhancing users engagement, retention, and satisfaction.

Upsolve AI Pricing Breakdown

Unlike Domo, Upsolve AI’s pricing is very transparent and can be found on their official website’s pricing section.

Here’s a breakdown of each pricing plan:

1. Zero to One (Launch Plan) - $300/month

• $300/month

• Designed for early-stage startups needing quick dashboard integration.

• Includes:

  • 3 embedded dashboard templates.

  • Support for up to 50 tenants.

  • iFrame component embedding for easy setup.

  • CSV downloads.

  • Access to Slack Community support.

• Comes with a free 30-day trial to explore all features.

2. One to N (Growth Plan) - Starting at $1000/month

• Starting at $1000/month

• Ideal for businesses looking to scale and customize their dashboards.

• Features include:

  • 3+ embedded dashboard templates and styling customization.

  • 50+ tenants, offering scalability for expanding teams.

  • Options for both iFrame and React component embedding.

  • Embedded BI capabilities with end-user personal workspaces.

  • CSV and PDF download options.

  • Dedicated support and onboarding assistance.

3. One to ∞ (Enterprise Plan)

• Custom Pricing

• Suited for large enterprises with extensive data needs and high scalability.

• Key offerings:

  • Unlimited embedded dashboard templates and tenants.

  • Full customization with both iFrame and React components.

  • Advanced embedded BI with AI-powered end-user analytics.

  • CSV and PDF downloads, on-premise deployment, and SAML SSO.

  • 24/7 dedicated support and tailored onboarding.

So which Business Intelligence solution do you think you should choose for your business? Domo or Upsolve AI?

I’ll run a comprehensive comparison of both tools in the next section.

Comparison: Domo vs. Upsolve AI

Here’s the comparison table between Domo and Upsolve AI in a similar format:

Why Should You Choose Upsolve AI?

Choosing Upsolve AI is a smart move if you need cost-effective analytics without the complexities of traditional BI tools.

With Upsolve AI, you get:

1. Transparent and Affordable Pricing
Upsolve AI’s pricing starts at $300/month, making it accessible for startups and growing businesses. Clear options make budgeting easy.

2. Quick Setup and Integration
With Upsolve, you can embed analytics dashboards in your product in a day. It’s a drag-and-drop system, so no technical expertise is needed.

3. AI-Driven Insights for Users
Upsolve’s AI tools help your users explore data and gain insights without needing technical skills, enhancing their experience with your product.

4. Simple Scalability
Upsolve’s one-click upgrades mean you can scale analytics as your business grows. No complex setup, just easy expansion.

5. Focus on User Engagement
With Upsolve’s real-time usage analytics, you can prioritize features based on user behavior, driving greater engagement and satisfaction.

Conclusion: Choose The Best BI Tool For Your Business

In the end, Domo might be a powerful BI tool, but its pricing model leaves much to be desired. 

If your business needs advanced, customizable analytics with a credit-based model and doesn’t mind a larger budget, Domo may be the fit. 

Its powerful integrations and data handling suit larger enterprises.

However, for companies seeking a simple, scalable BI solution that’s easy on the budget, Upsolve AI is the smarter, more cost-effective choice.

Its straightforward pricing and user-friendly setup work well for startups and growing teams.

If you’re interested in trying a cost-effective, high-performing BI solution, Upsolve AI could be the tool you need. 

Choose the BI tool that keeps up with your business — without the hidden fees and roadblocks.

Explore their plans and see how they can support your goals.