Measurable AI
About
Measurable AI is an alternative data provider focusing on the digital economy in the emerging markets. Measurable AI aggregates and anonymizes billions of transactional data based on email receipts and translate it into consumer insights for investors, corporates, market research consultancies and academia.
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Measurable AI provides accurate consumer insights for emerging markets based on e-receipt data. They offer anonymized, SKU-level high-definition data or aggregated datasets on a weekly basis, and their data source is GDPR and CCPA compliant. Measurable AI serves a wide range of target users, including financial institutions, corporates, researchers, and media.
Measurable AI's Challenges and Needs
Measurable AI faced challenges in delivering easily accessible, scalable analytics and insights on their e-receipt data. These insights were crucial for their customers to comprehend market trends and patterns effectively. To optimize their product's efficiency and effectiveness, they sought a scalable solution that could:
Analyze large volumes of e-receipt data efficiently based on the requirements of each customer.
Provide actionable insights for market trend analysis and forecasting.
Deliver customizable analytics insights, specifically tailored for each customer.
The Solution
Measurable AI partnered with Upsolve AI to aggregate consumer data from various sources for analysis. They utilized Upsolve's capabilities to construct an analytics dashboard that exhibits key market trend metrics and patterns. This dashboard was then seamlessly integrated into their platform. Recognizing the uniqueness of each customer, Measurable AI needed to provide customizable analytics insights. Upsolve's dynamic adaptability to each customer's data and business requirements enabled Measurable AI to automatically tailor the analytics for each customer.
"Upsolve's dynamic adaptability to each customer's data and business requirements enabled us to automatically tailor the analytics for each customer, providing customizable insights that perfectly fit their unique needs." — Vicky Tam, Chief Product Officer of Measurable AI
Upsolve's Impact - go from zero to one at lighting speed
With Upsolve, Measurable AI was able to:
Transition from having no analytics dashboard to having a fully interactive, customizable one in lightning speed.
Enhancing the way Measurable AI interacted with and understood their data. Upsolve's solution allowed Measurable AI to aggregate consumer data from various sources for comprehensive analysis. This data was then used to construct an analytics dashboard that displayed key market trend metrics and patterns
Seamlessly embed the dashboards into Measurable AI's platform, providing an intuitive interface for users to interact with the data and derive insights.
Automatically customize the end-user facing analytics for each of their customers, providing them with tailored insights that were most relevant to their specific needs.
The impact of Upsolve's solution was transformative. It not only reduced the time and resources required to analyze large amounts of e-receipt data, but also empowered Measurable AI's customers to better understand market trends and patterns. This led to more informed decision-making and improved forecasting, ultimately enhancing the efficiency and effectiveness of Measurable AI's product.